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Pamela Robertson
Senior Curator,
Hunterian Art Gallery,
University of Glasgow
Matthews Marketing
Communicating…
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Matthews Marketing is back with Mack
Matthews Marketing is appointed by the Mackintosh Heritage Group to deliver the next phase of a five-year plan to promote the legacy of Charles Rennie Mackintosh. MM previously worked with the group on the successful Glasgow Mackintosh Festival 2006.
The Glasgow-based agency saw off over 50 other companies to land the Mackintosh Heritage Project Team brief. The agency is providing marketing and management services to target consumer, trade and internal audiences. They are also responsible for implementing core activities within Mackintosh Heritage Group’s five-year plan.
Matthews Marketing previously promoted the 2006 Charles Rennie Mackintosh Festival championed by the University of Glasgow. The campaign won two top prizes at the prestigious Scottish Thistle Awards for its results: Nearly 600,000 people attended a Mackintosh event in 2006 generating over £5 million for the local economy.
Carol Matthews, Director of Matthews Marketing, said, “The Charles Rennie Mackintosh brand encapsulates everything great about Scotland and Glasgow. Having worked on Charles Rennie Mackintosh projects for a number of years it feels as if we are welcoming back an old friend. The Mackintosh Heritage Group has exciting plans for the future and we are looking forward to helping them achieve targets.”
Stuart Robertson, Chair of the Mackintosh Heritage Group, said, “By creating a new project team, Matthews Marketing brought a fresh outlook as well as sound experience to the brief. They are quick movers and we are already working together on a number of exciting developments for 2009 and beyond.”
The development and delivery of the MHG’s 5-year plan is chaired by the CRM Society and part-funded by Scottish Enterprise.
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