Sold!

"We are showing a 30% increase in sales which, in the present climate, is terrific."
Irene Auld, Retail Trust

Asked to generate more visitors and sales for the seventh annual art exhibition in aid of the Retail Trust charity, mm developed a direct mail campaign and ran it in tandem with a personalised geo-specific distribution. The aim was not only to increase event awareness and visitor numbers to the Glasgow show over the three-day event but to also specifically target art-buying audiences.
The result was 'Sold!' On the strength of the substantial increase in visitors and, more importantly, in recognition of record-breaking sales, Matthews Marketing will be working with the Retail Trust on its 2004 Glasgow show.

© Elena Kourenkova 2003 [date]