Licence to Thrill

mm stepped up a gear with the launch of Scotkart’s Kids Kart Licences.  mm designed and implemented a PR campaign to raise awareness of this motorsport initiative for children aged, aged 8 to 11 years. 

mm targeted local publications and invited journalists to visit the Scotkart tracks.  mm also set up photo opportunities for photographers to capture the thrill of competitive racing.

Journalists chatted to racers completing the stages of the Kids Licences which are designed to develop junior karters’ skills for safer, faster racing and include negotiating the track and choosing the most effective racing lines to overtaking tips and strategy.