Just the Ticket for Mackintosh!

mm has been persuading tourists and residents to ‘Get into Mackintosh’ through the creation and management of a marketing and PR campaign for Glasgow’s newest tourism initiative.  With Mackintosh Trail Ticket sales exceeding all expectations the Charles Rennie Mackintosh Society has decided to extend the project beyond the set pilot period.  As part of the Visitor Attraction Advisory Service strategy, Scottish Enterprise Glasgow commissioned mm to design and implement the Mackintosh Trail Ticket marketing campaign. 

For £12 the ticket provides unlimited travel on SPT subway, First’s bus services and entry into all Mackintosh attractions in the city including Glasgow School of Art, House for an Art Lover, The Lighthouse and the Mackintosh Church at Queen’s Cross. The ticket targets both tourists and residents of Glasgow to make the Mackintosh legacy more accessible.