Matthews Marketing
Get Into Mackintosh
Snapshot:
Glasgow Mackintosh 2006
When Glasgow hosted a city-wide celebration of its most famous architect, designer and artist – Charles Rennie Mackintosh (1868-1928), MM was commissioned to plan, create and deliver a fully integrated communications strategy to promote the Festival and the programme of 120 events to local, national and international audiences.
The resulting project won two Scottish Thistle Awards: Marketing Initiative and Festival Programme, and finalist spot in two CIPR Scotland PRide Awards: Integrated Communications and Best Publication for the Festival Programme.
MM contributed greatly to the success of the Festival, achieving the following results:
- Over 638,000 visits made to Glasgow Mackintosh Festival 2006 events.
- The local economy was boosted by over £5.6 million additional spend.
- Advertising that reached an estimated 11 million people.
- PR work that secured an advertising value equivalent of 30 times the PR budget.
- Visitor numbers at participating venues increased between 16% and 86% on previous year’s figures.
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