Matthews Marketing

Appointed by the Scottish Government, Matthews Marketing is working with the New York Road Runners and a host of other partners to promote a special Homecoming Scotland Run in Central Park on Saturday 11th April 2009. The run is 10K (6.2 miles) and will be capped at 5,000 participants.

MM is encouraging business support for the race to promote tourism between NY and Scotland. One key opportunity is to create links between the Scotland Run in New York and the three top running events in Scotland: Baxters Loch Ness Marathon and Festival of Running in Inverness; the Great Scottish Run in Glasgow and the Edinburgh Marathon. 

For the past few years, MM has incentivised race entries and encouraged trips to Scotland by creating sponsored prize packages with prestigious partners such as Continental Airlines, the Hotel Du Vin & Bistro, Harvey Nichols, ANTA Scottish craft gifts and Kingsmills Hotel.

www.scotland.gov.uk

Client Snapshot

• Burngreen Park
• Spring Fling – Dumfries and Galloway
• Forth’s Timeline
• Winterfest Glasgow 2007
• Glasgow Mackintosh 2006
• The Dance School of Scotland
• Great Scottish Run
• Kelvingrove Art Gallery & Museum
• Commonwealth Table Tennis Championships
• Glasgow Signs-on for Tourism Project
• Tesco
• Whyte & Mackay
• Scotkart
• Scotland Run
• Titan Crane