Matthews Marketing
Studios Fling Open Their Doors…
Snapshot:
Spring Fling – Dumfries and Galloway
Spring Fling has built a reputation for being the premier art and craft open studio event in Scotland. Studios offer visitors the opportunity to experience first-hand how work is made and provide high-quality art and craft products suitable for both the first time buyer and the experienced art collector.
Matthews Marketing delivered a promotional strategy to raise the profile of Spring Fling in key media and increase the number of visitors from the rest of Scotland and Northern England.
In addition to a highly successful PR campaign, MM created a ‘recommend a friend’ mailing list initiative, took Spring Fling to key markets through Shopping Centre promotions in Carlisle and promoted the highlight event, Super Nature.
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