Matthews Marketing
The VIP Treatment…
Snapshot:
Tesco
Matthews Marketing delivered a three-year project on behalf of Tesco to enhance the major Glasgow and Edinburgh Race for Life events. Tesco, which supports the Cancer Research UK Race for Life events, contracted MM to deliver a VIP hospitality event at the race. It was stylish, prestigious and amazing fun.
As National Sponsor, Tesco has helped Cancer Research UK raise around £50million per year and the VIP event was a thank you to those involved. The event was a real opportunity for Tesco to engage with key contacts, presenting produce from local suppliers, innovative food displays and entertainment.
MM also developed and delivered a PR campaign to raise the profile of Tesco’s involvement with Race for Life, highlighting the charity work of members of staff including the ‘Tesco Ladies’.
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